Thought I'd address a few things that popped up in the comments.
From Vanity Press:
How would you classify iUniverse?
Same as the others, in general. If I decided to go that way, however, I'd probably use lulu.com, because they are upfront about being a print-on-demand service and don't pretend to be a real publisher.
The point was made that there is a way to use these services correctly. Absolutely! But you have to know what you're doing and have realistic expectations. These types of presses are great for, say, people who do lectures and seminars on a small interest topic or who have an online customer base or some other way to drive customers to the sites. For example, someone like Hope Clark, or someone who tours and does lectures on a specific health issue, or a private school who publishes their own curriculum...basically, someone whose information has a limited audience, but who can push people interested in that topic to their website.
just clearing Dr. Phil's name on this one here...
Didn't mean to imply that he put any stock in the $3 million dream. But he did refer to them as a "publisher".
*Industry buzzwords. Does LDS Publisher wish to address them sometime?
From Contemporary/Historical Label Researched:
The problem with trying too hard to make a story contemporary is that in just a few years, it falls into the "fuzzy" space.
The life span of your average novel is 2 to 3 years, so most of the time, a contemporary novel will go out of print before it goes out of date.
From Where to Get a Review:
Will Utah papers do an article/review if you aren't a Utah resident?
Depends on the book and the publisher. Talk to your publisher about it.
For a local paper, do you contact the editor and ask for someone to do an article/interview or write one and submit it yourself?
Find out who writes the book review columns. Find out if the paper has guidelines for what to send. (Some do, on their website.) Send them a copy of the book and press release that has enough information that they could write the column directly from that. Some papers will use your release verbatim, with their byline. Others will cut and paste as they want. (If you really want them to love you, send them the info in both hard copy and on a CD in Word and as a text file.