I was going to start into an explanation of the LDS book market, what's wrong with it, how to fix it, etc. But that's a big deal—and it's taking some time to pull my thoughts together and get them organized. But I promise, it's coming. Maybe even next week.
So today, I'm going to teach you how to Google yourself. Why is this important? Because it lets you know who's talking about you. You need to know this if you're trying to create buzz about your new book.
Every author needs to set up some Google Alerts. Once your Google Alert is set up, you will get an e-mail every time someone talks about you on the Internet. It's easy to set up and it's FREE. (Love that word.)
Go to the Google Alert page.
You want to set up an alert on your name and the title of your book. Let's say you write under the name Jane Smith Doe. You'd want an alert for Jane Smith Doe, one for Jane S. Doe, and one for Jane Doe. The more common your name, the more alerts you'll get for people that are not you, but deal with it. (And complain to your parents.)
I'd suggest you select Comprehensive as the type of alert. That way it will track websites, blogs, news, etc. I'd also suggest you select Once a Day as your frequency.
Once your alerts are created, you'll start getting emails that list the places on the Internet where people are talking about you. Go read them. This will give you a feel for how you and your book are being perceived in the general public.
Also, if it's a blogger who's talking about you, leave a comment. Thank them for talking about you. Always be pleasant and polite, even if they've said bad things about you. This lets their readers know that you are interested and approachable and a nice person.