Whether you're a dyed-in-the-wool printed book person or a cutting-edge digital connoisseur, there is one truth that must be faced.
Ebooks are here to stay.
No, they're not a fad.
Yes, they'll change and morph. Various e-readers will go in and out of style. But they're here.
Deal with it.
MAKE YOUR BOOKS AVAILABLE IN E-FORMATS!
(I say that in the most respectful way possible, while yelling at my computer.)
In my opinion, here are a few mistakes that LDS publishers are making:
- They don't have their books available in any ebook format.
I did a spot check from the 2009 LDS Fiction list and only about 1/4th of the titles I checked are available on Amazon as Kindle files. (None of my spot check books were available for Sony, the second largest ebook reader.) (Feel free to correct me if I'm wrong.)
This is just—erm—dumb. It isn't that hard to convert your press files to ebooks. Really. It's an extra income stream with very little investment—and that income stream is only going to grow. It's also a great way to keep your backlist titles available without reprinting.
- They have (some) ebooks, but they're exclusive to ONE reader.
Why? I just don't get that. The Nook is doing great sales, but it hasn't surpassed the other two main readers yet. By giving them exclusivity to your titles, you're limiting your readership. A lot. Maybe you were offered a sweeter deal for exclusivity, but IMHO, I just don't think it will be worth it in the long run.
- They have ebooks but they're the same price as the print books.
What?!? My jaw hit the floor when I saw this last week. No, no, no. You just can't do that. Well, I guess you can if you want to, but I won't be buying any of them.
Ebooks should be $9.99 or less. (My vote is less because really, once you've created the file you have NO PRINT or STORAGE COSTS, NO RISK of having thousands of copies sitting in the warehouse that don't sell.) (I wish I could link to an example but when I went back to Amazon, I couldn't find it. If you know of an example, put the link in the comments section.)
Publishers need to join the 21st century and make their titles available to all readers.
Okay. Go ahead. Argue with me.