Great to see someone else picking up on this! However, there's something else that bothers me more, and that's the mis-use of the 's. Because it's sweeping across English-speaking countries, it's even becoming prevalent here in Germany! There's a shop not too far from where I live that proudly proclaims "Beauty and Nail's." Ugh! And recently, I'm sure I saw this line on the internet somewhere: "Who want's to be a millionaire?" Holy flying cowpats!
Can you do a Writing Tip Tuesday about this? Help them, LDS Publisher, you're their only hope! ;-)
I have been guilty of adding or omitting the apostrophe—not because I don't know better but because I'm typing too fast or my software does an auto-fix and guesses wrong.
However, on signage? NO EXCUSE!
The 's shows possession.
Example: Melanie's comment was dead on.
If the word is plural, there is no apostrophe.
Example: Beauty and Nails.
There are some exceptions, for example, its vs it's. The possessive its has no apostrophe. The apostrophe is only used in the contraction for it is.
Example: Its problem is that it's confusing.