Do you think it's worth it to place an ad on Facebook?
Readers, I'm going to need some help on this one.
I don't really know a lot about Facebook or Facebook ads. As anyone who is my friend already knows (and if you aren't my friend, come friend me), I had someone set my account up to include my posts there automatically. I try to log in every couple of weeks and see what's going on, but I don't usually post anything. So my advice is do what I say and not what I do.
Every author should have a Facebook Page, which is different that a basic account or a group. My understanding is that it allows you to have more friends, a vanity URL, and the ability to use fancy promo widgets. Make sure you have images of your books, links to your website and blog, and other info. Remember, this is a page for fans, so think before you post things.
As to Facebook ads, anybody out there try one? Did you feel it was successful?
(P.S. If you are Facebook savvy and you'd like to do a guest post here on setting up and using Facebook fan pages as a marketing tool, PLEASE, read this and send me an e-mail.)