I understand that it is hard to go around tooting your own horn. You don't want to be so over the top that your friends and family run screaming each time they see you coming. But there are some simple and very easy ways to self-promote that are very rarely offensive. Here are a few (in no particular order).
- Donate copies of your book to your local libraries. If you write for children or teens, donate copies to the local schools. If you're up to it, offer to do a book reading or a class on becoming an author, etc.
- Offer your books as prizes in community events, blog contests, etc.
- Join some of the online social networking groups and/or blog rolls; submit posts and/or articles to online communities. There are a gob: MySpace, Facebook, Cre8buzz, Digg, Sk-rt, Helium, BlogHer, Digg, BlogCatalog, Stumble, Squidoo, etc. The purpose of this is to get people to come to you blog or website where they will see a tastefully posted image and description of your book on the sidebar/webpage.
- Join writing and book review forums and comment on a regular (weekly) basis. Don't spread yourself too thin. Select the ones where you feel you fit in. Use a signature in these forums that links to info on your book(s).
- Join local networking groups, like Chamber of Commerce, service clubs, book clubs, writers groups, etc. Select ones that give you the opportunity to spotlight yourself and your books, or that provide networking social events.
- Offer to donate reading copies of your book(s) to book clubs.
- Create a simple e-mail signature with a link to info about your book(s). You don't want this to be 10 lines long, two or three at the most.
These take minimal effort to set up and maintain yet they put and keep your name and your book in the public eye.
Do you have a simple, effective promotional idea? Please share in the comments section.
For some other good ideas on promotion, read here and here and here.