Book: The Jump Boys
Teaser: Don't believe what the science books tell you, Jupiter is really a thriving community hidden from the view of marauding space pirates. Two adventurous boys, Jayce and Valen Jump, are as busy as any other students on Jupiter or elsewhere. Will they be able to settle a dare from an arch rival, solve a planet-wide mystery, battle space pirates and save a desperate family from disaster and have time to finish their homework? Enjoy a fast ride through this amazing world that's everything and more that you ever imagined Jupiter, and space beyond, could be. Sounds good. I'd like to read this one.
Promo Idea: I would provide all the buyers with their own jump drive, on which there would be a copy of The Jump Boys, a copy of the first chapter of the next Jump Boys book, and for fun, a little game called Graviton. The buyers would enjoy the game (it's consistent with the book), would love the portability of The Jump Boys copy and they'd love knowing that the next book was well on it's way and was just as good as the first book. They could stock their shelves with The Jump Boys with confidence knowing that the author was committed to the art and to the Jump Boys books to follow.
Great idea; would never work.
First, jump drives are way too expensive to give out to all purchasers of the book.
Second, unless you created/owned the copyright for Graviton, this could cause problems.
Third, giving away a free electronic copy of the book would allow readers to e-mail it to all their friends. Bookstore buyers won't like this and it would discourage some from stocking the book. (And before anyone says that all books have free readers via the library and people loaning them, yes, I know. But trust me, electronic copies have much easier availability and it hurts sales if it's not handled correctly. I know. I lost money on a project like this.)
Now, having a contest where say, twenty people could win jump drives by answering a trivia question from the book online...that would work. You could have a web-page style something on there (assuming you, as the author, or one of my in-house employees had the skills and time to create it). You could include fun interactive facts about the boys, planets, science, etc., maybe a couple of short stories that weren't included in the book, maybe out-takes, and some other fun stuff. I'd definitely put the first chapter of the next book on the jump drive--IF the second book was already written, submitted and accepted by me. (I've had way too many promised books fall through and never materialize.)