I've already seen info about the Whitney Awards on several blogs.
I cannot express what a fantabulous idea I think this is. Spread the word. Tell every LDS author you know about it.
Here is a link to the press release.
Odds & Ends:
LDSBA: On another note, we're moving into the home stretch for the LDS Booksellers convention this year. It's August 15-17. I mention this because for the next 8 weeks, my life will be crazy and it will be my excuse if I miss a day or two here. (If you click on the LDSBA label you can read all about last year's convention.)
CONTEST: Absolutely no one has submitted any marketing ideas to the contest. No interest? Or are your insulted by the cheesy prizes?