Could you tell me what's included in a marketing plan? Is there a particular format? How can I learn how to put together an effective marketing plan? When is the best time to present it to the publisher?
Thanks. (PS Cedar Fort will publish my YA LDS novel in spring 2008--woo hoo!)
I've received marketing plans in all sorts of formats--from highly detailed and complex business proposals (overkill) to a simple numbered list. I don't have a preference--as long as I can understand the concepts and it doesn't take longer to read than your manuscript. (You're a writer; write clearly.)
Some publishers may have instructions on their websites.
Here are a few quick link for ideas. I am not endorsing these sites or the products offered on them, and I'm not sure how helpful each one actually is. I did a quick google on "marketing plans for writers" and skimmed the first few. I'm sure there are others that I've missed but this will give you a place to start. If readers know of some good sites or other sources, please post them in the comments section.
(P.S. Good for you! Feel free to identify yourself in the comments section,)